The integration between services and technology is key when it comes to customer loyalty.  Exceptional customer experience throughout the whole transaction is a critical factor to building brand loyalty.  A well implemented POS solution can aid businesses with the business intelligence required to provide this level of service.  Building customer loyalty is first and foremost with brand experience. With the right tools to personalize the whole shopping experience, you can keep customers coming back.

The tools needed to grow your business, whether it’s 1 site or 100 requires taking advantages of centralized functions such as Customer Relationship Management (CRM).  Encouraging loyalty and offering rewards brings customers back to the store again and again.  Whether your business is Retail or Hospitality enhancing customer service is the best strategy to maintain clients.  There is a great value of cultivating customer loyalty; it costs more to acquire new customers than retain existing ones, mobilizing your loyal customers means potential referrals or simply evangelizing a brand through word of mouth or social media.  Loyal customers spend more with brands they are loyal too, and they tell their friends, colleagues and family about those brands, which helps drive free referrals.

The new VariPOS 2 Series provides peripherals that help automate loyalty schemes, allowing you to track itemized purchase history by customer.  Building up a tier-based CRM loyalty scheme based on business intelligence simplifies how to easily distribute custom rewards and allows targeted communication to members.  The goal is delivering a consistent quality service that is personalized for each customer.

Rewarding customers for repeat business seems a simple enough strategy but it’s difficult to implement without the right technology.  VariPOS provides the hardware tools you need to help your business flourish.

Poindus innovation & design bring the latest POS technology to the Retail & Hospitality industry and works continually to ensure we meet the needs of global retailers.  To find out more about Poindus and our VariPOS range of POS Systems visit www.poindus.com